12
Branche Intern
Extrusion 8/2017
International Expo Center in Pudong, we
had used up all the indoor exhibition
halls. We even built outdoor temporary
exhibition halls, but still couldn't meet
the huge demand from our exhibitors. By
moving to the new venue, NECC, Adsale
can fulfill the strong demand for exhibiti-
on space immediately. This relocation to
the new venue is also good for the long-
term development of CHINAPLAS," Ada
Leung continued.
The shape of the NECC is like a blooming
"four-leaf clover". With a total construc-
tion area of 1.47 million square meters, it
is the largest single block building and
exhibition complex in the world. There
are 400,000 square meters of indoor
area, which consists of 13 large exhibiti-
on halls and three small exhibition halls.
There are conference rooms with diffe-
rent specifications and settings among
the halls. The central area is a commerci-
al plaza providing abundant catering ser-
vices.
"CHINAPLAS 2018 will not only accom-
modate more exhibitors, but will also
have better management in the set-up
of theme zones, country/region pavili-
ons, and concurrent events. We believe
n
CHINAPLAS 2018 will be held for the
first time at the National Exhibition and
Convention Center (NECC) in Hongqiao,
Shanghai
, next
April 24-27
. The exhibi-
tion area is expected to exceed 320,000
square meters – 30 percent more exhibi-
tion space than that of the 2016 edition
of the show in Shanghai. CHINAPLAS
will bring together 4,000 exhibitors from
around the world, who will be allocated
over a series of meticulously well-orga-
nized theme zones. The plastics and rub-
ber industries can anticipate an interna-
tional, professional and distinctly high-
tech platform at CHINAPLAS.
Since China has implemented reforms
and a more open policy, its economic
and technological sectors have develo-
ped and changed rapidly. The country's
plastics and rubber industries, which are
fundamental sectors, are growing signifi-
cantly. New materials and processing
technologies continue to emerge, and
propel the expansion of upstream and
downstream industries. Exhibitors and vi-
sitors alike have been demanding more
and better exhibition services at CHINA-
PLAS. This has driven Adsale Exhibition
Services Ltd., the show's organizer, to
continuously expand the event's scale
and upgrade its quality.
"From 2012 onwards, CHINAPLAS has
faced the problem of space shortage,"
according to Adsale's General Manager,
Ada Leung (
). "Previously, when
we held the show at the Shanghai New
CHINAPLAS 2018
• New Venue
• New Breakthroughs
• New Experience
that visitors will have a new, high-quality
visiting experience," Ada Leung said.
Relocating an exhibition is similar to
"moving house" – but on a whole other
scale. The massive CHINAPLAS 2018 re-
location project is equivalent to moving
4,000 houses to a new place at the same
time. This is not a minor issue for any
show, but is a particular challenge for
the huge, technology-oriented CHINA-
PLAS. As organizer, Adsale is carefully
considering the overall layout, the ar-
rangement of on-site services, the con-
tracting of various, third-party service
providers, etc.
"We're lucky to have a very experienced
team," said Leung. "Starting in 1978,
Adsale has organized trade shows and
become a leader in the trade show in-
dustry. We hold about 20 trade shows
each year." Some two years ago, Adsale
formed a special team to prepare for this
relocation project. This team has done a
lot of site visits, and conducted extensive
assessments and analyses. The CHINA-
PLAS team is in full swing, preparing for
the huge transition.
To bring visitors a good and convenient
experience, the show organizer is rear-
ranging the overall theme zone layout.
Extrusion-related technology will be in
the eastern part of the NECC, injection
molding technology will be in the west,
and blow molding technology will occu-
py the southern part of the complex. Ad-
sale is also arranging exhibits of the
same category in nearby locations, for
example, "film technology and plastic
packaging machinery" and "injection
molding technology and smart manufac-
CHINAPLAS will bring together 4,000 exhibitors from around the world, who will
be allocated over a series of meticulously well-organized theme zones
Ada Leung, General Manager of
Adsale, strongly believed that the
exhibitors and their advanced techno-
logies, combined with the show's
concurrent events and on-site services
etc., would bring an extraordinary new
experience to visitors