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12

Branche Intern

Extrusion 8/2017

International Expo Center in Pudong, we

had used up all the indoor exhibition

halls. We even built outdoor temporary

exhibition halls, but still couldn't meet

the huge demand from our exhibitors. By

moving to the new venue, NECC, Adsale

can fulfill the strong demand for exhibiti-

on space immediately. This relocation to

the new venue is also good for the long-

term development of CHINAPLAS," Ada

Leung continued.

The shape of the NECC is like a blooming

"four-leaf clover". With a total construc-

tion area of 1.47 million square meters, it

is the largest single block building and

exhibition complex in the world. There

are 400,000 square meters of indoor

area, which consists of 13 large exhibiti-

on halls and three small exhibition halls.

There are conference rooms with diffe-

rent specifications and settings among

the halls. The central area is a commerci-

al plaza providing abundant catering ser-

vices.

"CHINAPLAS 2018 will not only accom-

modate more exhibitors, but will also

have better management in the set-up

of theme zones, country/region pavili-

ons, and concurrent events. We believe

n

CHINAPLAS 2018 will be held for the

first time at the National Exhibition and

Convention Center (NECC) in Hongqiao,

Shanghai

, next

April 24-27

. The exhibi-

tion area is expected to exceed 320,000

square meters – 30 percent more exhibi-

tion space than that of the 2016 edition

of the show in Shanghai. CHINAPLAS

will bring together 4,000 exhibitors from

around the world, who will be allocated

over a series of meticulously well-orga-

nized theme zones. The plastics and rub-

ber industries can anticipate an interna-

tional, professional and distinctly high-

tech platform at CHINAPLAS.

Since China has implemented reforms

and a more open policy, its economic

and technological sectors have develo-

ped and changed rapidly. The country's

plastics and rubber industries, which are

fundamental sectors, are growing signifi-

cantly. New materials and processing

technologies continue to emerge, and

propel the expansion of upstream and

downstream industries. Exhibitors and vi-

sitors alike have been demanding more

and better exhibition services at CHINA-

PLAS. This has driven Adsale Exhibition

Services Ltd., the show's organizer, to

continuously expand the event's scale

and upgrade its quality.

"From 2012 onwards, CHINAPLAS has

faced the problem of space shortage,"

according to Adsale's General Manager,

Ada Leung (

). "Previously, when

we held the show at the Shanghai New

CHINAPLAS 2018

• New Venue

• New Breakthroughs

• New Experience

that visitors will have a new, high-quality

visiting experience," Ada Leung said.

Relocating an exhibition is similar to

"moving house" – but on a whole other

scale. The massive CHINAPLAS 2018 re-

location project is equivalent to moving

4,000 houses to a new place at the same

time. This is not a minor issue for any

show, but is a particular challenge for

the huge, technology-oriented CHINA-

PLAS. As organizer, Adsale is carefully

considering the overall layout, the ar-

rangement of on-site services, the con-

tracting of various, third-party service

providers, etc.

"We're lucky to have a very experienced

team," said Leung. "Starting in 1978,

Adsale has organized trade shows and

become a leader in the trade show in-

dustry. We hold about 20 trade shows

each year." Some two years ago, Adsale

formed a special team to prepare for this

relocation project. This team has done a

lot of site visits, and conducted extensive

assessments and analyses. The CHINA-

PLAS team is in full swing, preparing for

the huge transition.

To bring visitors a good and convenient

experience, the show organizer is rear-

ranging the overall theme zone layout.

Extrusion-related technology will be in

the eastern part of the NECC, injection

molding technology will be in the west,

and blow molding technology will occu-

py the southern part of the complex. Ad-

sale is also arranging exhibits of the

same category in nearby locations, for

example, "film technology and plastic

packaging machinery" and "injection

molding technology and smart manufac-

CHINAPLAS will bring together 4,000 exhibitors from around the world, who will

be allocated over a series of meticulously well-organized theme zones

Ada Leung, General Manager of

Adsale, strongly believed that the

exhibitors and their advanced techno-

logies, combined with the show's

concurrent events and on-site services

etc., would bring an extraordinary new

experience to visitors