The regulation of reverse logistics for plastic packaging through Federal Decree No. 12,688/2025 marks a new chapter for the circular economy in Brazil. By establishing progressive targets for the incorporation of recycled content, the decree increases demand for solutions that combine performance, scalability, and regulatory compliance, accelerating the adaptation of the packaging value chain.
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In this context, Braskem offers a portfolio of solutions designed to support brands and converters throughout this sustainable transition. One of the company's key highlights is Wenew, Braskem's circular economy ecosystem. Wenew PCR, composed of post-consumer recycled (PCR) resin solutions, enables the incorporation of recycled content into a wide range of applications and helps customers meet new market requirements.
Beyond supplying resins, the company also supports solution development through Cazoolo, Braskem's circular packaging design lab. The initiative assists converters and brand owners in evaluating, reviewing, and customizing packaging solutions while considering recyclability, performance, and technical feasibility, helping accelerate the adoption of packaging models aligned with circular economy principles.
For companies seeking faster implementation alternatives to comply with the new Decree, Braskem also offers Ready Packaging, an online platform developed by Cazoolo that brings together packaging solutions that have already been developed and are ready for use. This facilitates the incorporation of recycled content and adaptation to new regulatory requirements.
"The regulation brings greater predictability to the value chain and creates a more favorable environment for advancing the circular economy in Brazil. More than simply offering products, Braskem seeks to support customers throughout their entire transformation journey, from resin selection to the development of more circular packaging solutions," said Yuri Tomina, Braskem's Circular Economy Leader for South America.
With demand for post-consumer recycled plastic expected to grow in the coming years, the combination of PCR solutions and packaging development initiatives is expected to play an increasingly strategic role for brands and converters, strengthening circularity across the value chain.
Picture source: Braskem
