Amcor and Mediacor launch a refillable pouch for laundry products
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| Image: Amcor |
Amcor, a developer and producerof responsible packaging solutions, and Mediacor, a Slovenian manufacturer of organic food, home cleaning products and laundry products, have collaborated to launch a 2-liter spouted stand-up pouch for liquid products which is recycle-ready in Italy, Germany and Austria. The new packaging solution has launched with Mediacor’s Nana brand, which offers ecological cleaning products.
Nana is the first brand to adopt Amcor’s AmPrima® 2-Liter Refill Pouch in the home and personal care sector, accelerating the shift towards lightweight, mono-material packaging that uses less plastic.
Nana has used recyclable PET bottles, made with 100% recycled material, since its inception almost a decade ago. When looking to expand their offering to include flexible large-format refill packs, Nana worked closely with Amcor to transform its filling lines, unlocking reductions in both plastic use and pack weight. By launching the AmPrima® refill pouch, Nana has reduced the plastic used to package 2-liters of product by up to 80% and lowered the carbon footprint of its packaging by up to 64% compared to two blow moulded 1-liter PET bottles.
These reductions are calculated using Amcor’s ASSET lifecycle assessment model, which is certified by Carbon Trust.
The new Nana refill pouch is consistent with the product’s EcoLabel certification, demonstrating to consumers that the product meets stringent environmental standards.
As ecommerce is an important sales channel for the brand, Nana required a solution that was both lightweight and highly durable. The AmPrima® 2-Liter Refill Pouch is ISTA 6A certified, meaning it meets rigorous standards for durability in the ecommerce supply chain - withstanding drop tests from 1.5 metres without leaking or breaking. This level of resistance is essential for safe transport in an ecommerce environment.
Amcor’s AmPrima® 2-Liter Refill Pouch holds cyclos-HTP certification for recyclability in Italy, Germany and Austria. It can also incorporate post-consumer recycled (PCR) content, helping brands to align with the European Union’s Packaging and Packaging Waste Regulation (PPWR).
