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New matt white film for tray labels from Innovia

New matt white film for tray labels from Innovia

News 04.03.2023
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The film is suitable for use with all large format, wide edge leading, linerless applications mainly in the dairy, meat and fish industries

Innovia Films has recently extended their linerless label range, and produced a specialist matt white coated BOPP film, Rayoface™ AWPMatt. The film is available in a thickness of 92 micron and has a unique matt white printable surface on one side, and an adhesive receptive coating on the other.

AWPMatt has enhanced stiffness, so is suitable for use with all large format, wide edge leading, linerless applications. From Top & Side, C-wrap, D-wrap labels, through to full wrap and skin pack labels.

“The market for trays made from PE or foam for example is growing globally. Given their ability to shield food from many contaminants, trays are anticipated to see a rise in demand. They serve as a barrier to avoid food waste.” Explains Alasdair McEwen, Global Product Manager – Labels & Graphics at Innovia Films. “these trays have to be labelled to not only help market the product on the shelf but to provide mandatory information like nutrition facts and recycling guidance.

The enhanced coating technology of Innovia Films means AWPMatt has a matt, paper like surface finish, but the film gives all the benefits that a high performance BOPP label needs for these demanding applications. AWPMatt has outstanding moisture and water resistance, making it perfect for labelling products such as dairy, meat or fish, which will be part of wet or frozen supply chains.

The print performance of the matt white coating means that the finished label and pack can give the brand a premium on-shelf appearance. This film has already undergone in-depth trialing and shown excellent results throughout the linerless supply chain and is available immediately.

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