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| Picture: Promographic & Design |
Promographic & Design, created in 2005 by Ricardo Villar and Federico Padilla, in response to a growing demand for consistent high-quality labels, initially from Natura Laboratories (now Henkel Mexico), but subsequently from both national and international brand owners in the health and beauty sectors. In more recent times, the company has become a valued supplier to the food and beverage, pharmaceutical, automotive and electronics markets, where its reputation for innovative packaging solutions has become well recognised.
Today, the company’s workforce of 75 produces sales of around $7m from its 14,000 sq ft (1350 sqm) state-of-the-art production facility in Guadalajara, with products distributed to 52 countries across five continents. “The majority of revenue, approximately 60%, comes from the production of heat shrink sleeves, with the remainder derived from self-adhesive labels and pouch solutions, which continue to see strong demand across multiple industries,” according to Fabiola Renteria, who leads the Commercial Department.
All of which requires the utilization of quality technology in a clean and efficient production environment, backed up by quality support and service. Daniel Renteria, who heads-up Production at the plant commented: “Our plant is designed with controlled climate conditions to ensure consistent color reproduction and optimal production quality. Additionally, our white epoxy flooring not only enhances the aesthetics of our facility but also plays a crucial role in maintaining cleanliness and hygiene. We also have a skilled maintenance team that ensures all our equipment functions at peak performance.”
The company’s relationship with Vetaphone began around 20 years ago with the installation of a Nilpeter FB 3300 narrow web flexo press. Daniel Renteria tales up the story: “As a company that prioritizes cutting-edge technology, we sought the best solutions available in the market. Our research and discussions with industry experts led us to Vetaphone, a company renowned for its superior quality and innovation in surface treatment technology.” The Vetaphone corona technology chosen was two 410mm wide VE1A-A units with four ceramic electrodes in each, and both have proven reliable and consistent performers allowing Promographic & Design to deliver superior quality products to its customers.
Mr Renteria added: “Vetaphone has a proven track record as an industry leader. Its equipment is synonymous with efficiency and cutting-edge innovation and given our commitment to working only with world-leading technology and equipment, we made the strategic decision from the outset to partner exclusively with Vetaphone for our surface treatment needs. Vetaphone technology has consistently exceeded our expectations, delivering outstanding performance and reliability. The precision and efficiency of their equipment have been instrumental in maintaining the high-quality standards that our clients expect from us.”
