Guill multi-productsbanner smartextrusion

UNION 368x420 2

New Issue

Plastindia 2021 Logo 368 px X 120 px

New BannerEXTRUSION EN 746-90-1

GPA and Braskem to produce plastic packaging from waste materials

News 24.05.2017
prod natura01

Braskem, the largest producer of thermoplastic resins in the Americas, and the GPA Group, Brazil's largest retail chain, will be recycling 60 metric tons of plastic every year to produce the new packaging of the Qualitá stain remover, an exclusive brand marketed at the Extra and Pão de Açúcar stores, across Brazil. The partnership is part of the Wecycle platform, created by the petrochemical company, for the utilization of plastic waste in the production chain, and is part of GPA's reverse logistics program, Novo de Novo.

The initiative will use the materials discarded in the stations installed in GPA hypermarkets and supermarkets (Extra and Pão de Açúcar), which are donated to partner cooperatives of the Program. Following sorting, the plastic is sent to a recycling company, which manufactures the resin composed of 70% recycled material and 30% virgin polyethylene. The resin is then sold to the plastic processing company, which produces the product packaging and fills the packages.

The entire volume of the Qualitá stain remover sold in Brazil - roughly 10,000 pots per month - will have packaging made from the recycled resin. "The partnership is the achievement of our goal of developing, in partnership with the chain, customized solutions for recycling and new applications of post-consumer plastic," said Américo Bartilotti, Polyethylene Director at Braskem.

To ensure compliance with current legislation and sustainability requirements, the cooperatives and recycling companies have undergone Wecycle audit processes. The cooperatives are now also part of Braskem's ser+realizador program, which aims to increase the recycling of post-consumer waste in Brazil in a collaborative way, as well as developing the work of garbage collectors and the professionalization of cooperatives, creating opportunities for the industry for the benefit of the environment.

The partnership also represents a new step in the GPA's "Novo de Novo" program, which is able to reinsert into the production cycle long-life paper and packaging collected in the Recycling Stations of the Extra and Pão de Açúcar stores. The cooperatives responsible for the sorting of these materials have a partnership promoted by GPA to sell the material to a plant responsible for packaging the Qualitá and Taeq products. The collected material's composition is 75% pulp, which is processed back into paper in the industry. Currently, the Company has 184 collection points, which receive approximately 2 million kilograms of recyclable materials per year. The collection is carried out by more than 40 cooperatives across the country.


The Wecycle platform was created with the purpose of promoting business and initiatives for the utilization of plastic waste, reinforcing Braskem's commitment to the plastic chain in Brazil. Its pillars of action include the development of products with post-consumer recycled content, certification or qualification of processes and products, and social responsibility actions aimed at recycling.

About Braskem

Braskem is the largest manufacturer of thermoplastic resins in the Americas, with an annual output of over 20 million metric tons, including the production of other basic chemical and petrochemical products, with an annual revenue of R$54 billion. Braskem is present in over 70 countries, with 8,000 members, and operates 41 industrial units located in Brazil, the United States, Germany, and Mexico - the latter in partnership with the Mexico-based company Idesa.


Extrusion-International 242x60



Our website makes use of cookies to ensure we give you the best experience on our website.
By continuing browsing on our website you give your consent to our use of cookies.